VidFarm

Viral TikTok format · B2B brands

The Archetype Spotlight

A short video highlighting a specific, recognizable office personality through a brief, satirical monologue.

1.1M views on the original36 seconds1 beat

Why it works

Viewers stay to see if the depiction matches their own colleagues. They share the video because it serves as a non-confrontational way to tease coworkers about common workplace habits.

The structure, beat by beat

  1. setupIntroduce a specific office character trope to establish immediate relatability.“This is the coworker who schedules a meeting to discuss the meeting agenda.”

Best for

Project management softwareOffice furniture brandsProfessional coaching servicesCorporate communication tools

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