VidFarmViral TikTok format · Beauty brands
The Conversational Routine
A long-form video where a beauty product application serves as the backdrop for a compelling narrative or personal story.
Why it works
Viewers stay for the story and the authentic connection built during the routine. They share it because the blend of helpful advice and relatable drama feels like a private conversation with a friend.
The structure, beat by beat
- hookEstablish a personal connection by mentioning a specific upcoming event.“I honestly cannot believe I have to see my ex at this wedding tomorrow.”
- setupIntroduce the core mystery or conflict driving the narrative.“He texted me something so bizarre that I still have no idea what he meant.”
- turnReveal an unexpected complication that shifts the story.“Then his sister accidentally sent me a screenshot of his private group chat.”
- payoffShow the final resolution or the action taken regarding the conflict.“I blocked him and decided to wear this bold lip to feel like myself again.”
- ctaLook forward to future developments to encourage engagement.“I will update you all on how the wedding goes in the next video.”
Best for
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