Viral TikTok format · Customer-facing businesses
The Gatekeeper Protocol
A short-form sketch featuring an absurdly strict employee denying a simple request to highlight common customer service frustrations.
Why it works
Viewers stay to see if the rule-breaker succeeds or if the employee doubles down on the absurdity. It encourages sharing because it validates the collective annoyance people feel toward rigid corporate policies.
The structure, beat by beat
- setupEstablish the high-stakes barrier between the customer and their goal.“I cannot process your refund unless you provide the original box in its vacuum-sealed state.”
Best for
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“Waiting three weeks for a response only to get an automated apology.”
The Perspective Pivot
A dual-narrative sketch that presents the same customer service interaction from two conflicting, increasingly absurd viewpoints.
“I need you to refund this order because my cat disliked the color of the box.”