Viral TikTok format · B2B brands
The Untouchable Employee
A short-form video presenting a humorous, absurd reason why a specific worker cannot be fired.
Why it works
Viewers engage because it provides a cathartic, vicarious thrill of workplace security. The absurdity encourages sharing as a way to bond with colleagues over shared office frustrations.
The structure, beat by beat
- setupEstablish the specific, absurd reason for absolute job security.“I am the only person who knows how to open the legacy spreadsheet.”
Best for
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